BRIFE Booth Fee Discount

Good news! North America Investment Association (NAIA), the Canadian exclusive representative of the First Belt & Road International Food Expo (BRIFE) in Hong Kong, successfully get the booth fee reduced 50% for Canadian exhibitors.

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Hong Kong Press Announcement

FMC Exhibition Company Ltd. Has officially announced today (June 26) “The First Belt & Road International Food Expo (BRIFE) 2018”. In the Launching Ceremony cum Press Conference at Renaissance Hong Kong Harbor View Hotel, the announcement of the exhibiton sets between 27 to 29 June at AsiaWorld-Expo, Hong Kong. BRIFE will be the first landing platform providing a one-stop food trade and investment cooperation from the 70 countries along the Belt & Road. It aims to facilitate unimpeded trade and promote the food industry in these emerging countries as well as to meet the expectations and needs of global industry.

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Canada Press Conference

BRIFE 2018 will have the best cost performance. It could simultaneously attract potential buyers in three major markets: (1) buyers from countries along the Belt and Road in Southeast Asia, South Asia, the Middle East, Central Asia, Russia and Eastern Europe; (2) buyers from the Mainland China; and (3) Hong Kong local buyers. When Hong Kong High Speed Rail starts operation in 2018, it will link to the nationwide high-speed rail network of China. BRIFE will become more convenient for Buyers from mainland China to visit and shop. About 70 million residents in Guangdong can go shopping in Hong Kong at any time. Therefore, the size of Hong Kong's local food and consumer market should not be overlooked.

BRIFE has a Snack Food Hall and a Halal Food Hall.  BRIFE also has an Investment Hall and a Professional Service Hall.

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Business In Vancouver Article published on November 28, 2017

After hearing about China’s ambitious One Belt, One Road (OBOR) initiative and the potential economic windfall it could bring to Canadian companies for the better part of five years, B.C. companies might finally have a concrete opportunity to latch on to the plan next year in Hong Kong.

That’s when the city will host in June the inaugural Belt and Road International Food Expo (BRIFE), where a Canadian delegation – organized by Vancouver-area-based non-profit North America Investment Association (NAIA) – will hope to bring Canadian agricultural products to markets along the OBOR routes linking China to Europe.

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